Wednesday Biz tip: Customers..what do they buy?

Wednesday Biz tip: What do your customers buy from you? Your first response..my product/service. Surprise that is NOT the answer. When people buy from you..they not only buy your product..let's say a hot dog..they are buying to fulfill a need and the expectation that the need brings and that it will be meet.
For example: Take the hot dog.. your hungry, and this delicious  hot dog is going to satisfy that need. But why a hot dog? Why not a grilled cheese sandwich? Or a steak or caviar. Both of them satisfy hunger..but it is not what the customer wanted and he bought.  So what was the motivating experience?

Maybe it is  a money decision ..or maybe it is not! Most likely the customer has a hot dog  memory and with it, a set of expectations.  And when they purchase from you and for some reason it is  NOT a satisfying experience  --bye bye customer.
So when your are selling your product make sure you find out what they are buying besides the obvious. When you do....you will have a lot more repeat satisfied customers.
For more answers and guidance  on the hidden side of marketing look for my upcoming marketing workbook, "The David vs Goliath Approach to Marketing".
 Tomorrow we will discuss they WHY?