Show Notes;
Welcome to the Empress of Biz—Re-inventing Yourself in Rugged times.
Contact info: JoAnn R. Forrester, The Empress of Biz
Phone: 412-440-6969 and E-mail: empressofbiz@aol.com
Guest Information: Greg Panza, Program Manager at the Mt Washington Community CDC
Phone: 412-481-3220 ext 203
E-mail: gpanza@mwcdc.org
Empress of Biz Talks to Greg Panza of the Mt. Washington CDC.
Partnerships between businesses and government are vital in restoring and revitalizing and enhancing a neighborhood business District. As a board member of the Urban Redevelopment Authority Business Loan Review Board I can how the combination of public and private resources can dramatically help businesses grow and neighborhoods flourish. This morning guest, Greg Panza, program manager of the Mount Washington Community Development Corporation an agency that serves the Mt. Washington and Duquense Highest communities.
One of the assets of Mt Washington is Grandview Avenue. It is a street known by many people locally, nationally, and internationally due to its speculator view of Pittsburgh. Over a million people a year come to MT. Washington to view the city. Grandview is high up on a bluff looking over the city where you can see a majestic view that goes for miles. I have a special place in my heart for Mt Washington. My father and his brothers were raised there. And as a little girl I spent many vacation and holiday days at my Grandmothers. My favorite pastime was riding the incline…going up and down, up and down, the conductors knew me by name. Once I rode it 11 times. I have many fond memories of the area. But lets talk about today and what it happening now to expand and revitalize the area.
Good morning Greg and welcome to the Empress of Biz. One of the interesting things about Greg is his profession he has traveled extensively nationally and internationally. After touring the world he decided to come back “Home” and be part of our continuing Renaissance
Greg Panza
Program Manager
412-657-3375ext. 203
Greg Panza, MWCDC Program Manager, brings over 15 years of experience in the architectural and design industry. After receiving his Bachelor of Science degree in Design from La Roche College, he played a critical role on the design team at the Design Alliance, for the ALCOA Corporation’s award winning headquarters on the North Shore.
Greg honed his skills as Project Manager for Desert Viking Builders in Phoenix, Arizona, which specialized in the revitalization of historic properties in neighborhood business districts.
Since 2005, Greg’s primary role at the MWCDC has been the management of the Main Street Program, which has achieved exceptional results for this community.
For a fantastic view of the city go the home page of the Mt. Washington CDC at Website www.mwcdc.org
Mt Washington CDC
Mission & Vision
Our mission is to balance area development, highlight the area's unique natural and historic features, and enhance the well-being of the people who live, work and visit here.
Our shared vision is Mount Washington/Duquesne Heights as someplace unique and attractively natural; a diverse and neighborly community that is a comfort to live in; a lush, verdant showcase for land preservation, smart development and features seen nowhere else in the world.
Projects & Programs
Business Development
MWCDC’s business district development efforts have primarily been focused on the low to moderate census tract serving business district segments of Shiloh Street, Virginia Avenue, Southern Avenue, Boggs Avenue and Bailey Avenue. These efforts are funded as one of 12 neighborhoods in the City of Pittsburgh by the Urban Redevelopment Authority (URA) of Pittsburgh’s Mainstreets Pittsburgh Program. This program was developed by the National Trust for Historic Preservation as a way to revitalize traditional business districts across the country that experienced a decline in the late 20th century with the rise of suburban shopping centers, and big box retailers. It is based on the four points of Organization, Design, Promotion and Economic Restructuring. The Main Street program, in the Commonwealth of Pennsylvania, is managed by the Pennsylvania Downtown Center which is funded by the PA Department of Community and Economic Development. The MWCDC works closely together with these entities and the URA to ensure the success of Mount Washington’s Main Street Program.
Since the MWCDC Main Street Program was awarded funding in 2006, there has been over $2 million re-invested into Mount Washington’s Main Street area. This figure includes the renovation of a dozen storefronts, the opening of 13 new businesses, the creation of over 30 jobs, and multiple public space improvement projects.
For further information on locating your business to Mt. Washington give Greg Panza a call at 412-481-3220 extension 203.
Listen to archived version at: http://tinyurl.com/EmpressofBiz
Business Tips from the Empress of Biz Host, JoAnn R. Forrester, Award Winning Serial Entrepreneur, Business Growth Specialist, Financial Mentor and Small Business Women and Minority Business Advocate.
Sunday, August 16, 2009
Tuesday, July 21, 2009
Empress of Biz, Keeping Pace with Marketing in the Digital Age
Show notes for Empress of Biz, Thursday, 7-23-09, Listen live or archived at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/80050
http://www.talkshoe.com/talkshoe/web/tscmd/tc/80050
Catherine von Birgelen
Director
eMarketing Learning Center @ eBizITPA
Knowledge Park
5340 Fryling Road Suite 201
Erie, PA 16510
814-898-6547 O (What does V stand for?)
814-898-6534 F
814-881-4834 M
Cathy.vonbirgelen@ebizitpa.org
http://www.emarketinglearningcenter.org/
Contact Cathy on LinkedIn
Catherine von Birgelen is the director of the eMarketing Learning Center @ eBizITPA (eMLC) and facilitator of the eMarketing Special Interest Group in NWPA. Ms. von Birgelen trains and provides strategic guidance and mentoring to businesses. In this capacity, she partners with business groups, universities and economic development agencies to help businesses learn how to use the online channel for business growth and sustainable advantage.
The eMLC is an outgrowth of the Center of eBusiness and Advanced Information Technology (eBizITPA). The eMLC’s education and training programs are research based, industry validated and taught by industry experts. They are designed to bridge gaps in skill requirements and business units including sales, marketing and IT. Furthermore, they bridge emerging technologies, including Web and mobile, with best practices in applying strategy, creative and technology.
Ms. Von Birgelen’s work is based on over 25 years of demonstrated business experience in all business functions including planning, analysis, marketing and finance. von Birgelen has extensive knowledge and experience applying digital media and marketing technologies to support business growth. Her passion for producing innovative, results-oriented solutions is illustrated by her business accomplishments. von Birgelen has consulted with many regional and national clients, including: GE, Choice Hotels, Proctor & Gamble, Larson Text, Howard Industries, Seaway Manufacturing, Troyer Farms, Gannon University, Blair.com, Relishinc.com, Procurex, and Penn State Erie.
Let me know exact time you want me on the call.
Please let me know if you have any questions. My cell is 814-881-4834
Best, Cathy
1. Title and brief summary of the topic
Keeping Pace with Marketing in the Digital Age
Cathy von Birgelen, Director
eMarketing Learning Center @ eBizITPA
¨ Ninety-five percent of business-to-business buyers go online and use search engines during the purchasing process
¨ Ninety-two percent of adults regularly go online when considering a purchase
¨ Eighty percent of Internet users in America shop online
¨ Thirty-two percent of online visitors go to social media sites
Today’s businesses are beginning to realize that they are limited in their use of e-marketing techniques that are becoming so vital especially in today’s highly competitive global market.
The online industry continues to grow at a rapid pace and unless marketers are actively engaging in e-marketing and staying in touch with the emerging technologies and evolving strategies, they will continue to fall further and further behind.
Cathy will provide insight on the powerful impact the internet has had on business and the economy. Helping you understand the importance of e-marketing and how it works in the marketing mix. She will also address the growing need for business marketers who possess the knowledge and capabilities to effectively apply new media marketing for business success and how to acquire those skills.
Cathy von Birgelen
Director of the eMLC
814-898-6547
Catherine von Birgelen
Director
eMarketing Learning Center @ eBizITPA
Knowledge Park
5340 Fryling Road Suite 201
Erie, PA 16510
814-898-6547 O (What does V stand for?)
814-898-6534 F
814-881-4834 M
Cathy.vonbirgelen@ebizitpa.org
http://www.emarketinglearningcenter.org/
Contact Cathy on LinkedIn
Catherine von Birgelen is the director of the eMarketing Learning Center @ eBizITPA (eMLC) and facilitator of the eMarketing Special Interest Group in NWPA. Ms. von Birgelen trains and provides strategic guidance and mentoring to businesses. In this capacity, she partners with business groups, universities and economic development agencies to help businesses learn how to use the online channel for business growth and sustainable advantage.
The eMLC is an outgrowth of the Center of eBusiness and Advanced Information Technology (eBizITPA). The eMLC’s education and training programs are research based, industry validated and taught by industry experts. They are designed to bridge gaps in skill requirements and business units including sales, marketing and IT. Furthermore, they bridge emerging technologies, including Web and mobile, with best practices in applying strategy, creative and technology.
Ms. Von Birgelen’s work is based on over 25 years of demonstrated business experience in all business functions including planning, analysis, marketing and finance. von Birgelen has extensive knowledge and experience applying digital media and marketing technologies to support business growth. Her passion for producing innovative, results-oriented solutions is illustrated by her business accomplishments. von Birgelen has consulted with many regional and national clients, including: GE, Choice Hotels, Proctor & Gamble, Larson Text, Howard Industries, Seaway Manufacturing, Troyer Farms, Gannon University, Blair.com, Relishinc.com, Procurex, and Penn State Erie.
Let me know exact time you want me on the call.
Please let me know if you have any questions. My cell is 814-881-4834
Best, Cathy
1. Title and brief summary of the topic
Keeping Pace with Marketing in the Digital Age
Cathy von Birgelen, Director
eMarketing Learning Center @ eBizITPA
¨ Ninety-five percent of business-to-business buyers go online and use search engines during the purchasing process
¨ Ninety-two percent of adults regularly go online when considering a purchase
¨ Eighty percent of Internet users in America shop online
¨ Thirty-two percent of online visitors go to social media sites
Today’s businesses are beginning to realize that they are limited in their use of e-marketing techniques that are becoming so vital especially in today’s highly competitive global market.
The online industry continues to grow at a rapid pace and unless marketers are actively engaging in e-marketing and staying in touch with the emerging technologies and evolving strategies, they will continue to fall further and further behind.
Cathy will provide insight on the powerful impact the internet has had on business and the economy. Helping you understand the importance of e-marketing and how it works in the marketing mix. She will also address the growing need for business marketers who possess the knowledge and capabilities to effectively apply new media marketing for business success and how to acquire those skills.
Cathy von Birgelen
Director of the eMLC
814-898-6547
Catherine von Birgelen
Director
eMarketing Learning Center @ eBizITPA
Knowledge Park
5340 Fryling Road Suite 201
Erie, PA 16510
814-898-6547 O (What does V stand for?)
814-898-6534 F
814-881-4834 M
Cathy.vonbirgelen@ebizitpa.org
http://www.emarketinglearningcenter.org/
Contact Cathy on LinkedIn
Catherine von Birgelen is the director of the eMarketing Learning Center @ eBizITPA (eMLC) and facilitator of the eMarketing Special Interest Group in NWPA. Ms. von Birgelen trains and provides strategic guidance and mentoring to businesses. In this capacity, she partners with business groups, universities and economic development agencies to help businesses learn how to use the online channel for business growth and sustainable advantage.
The eMLC is an outgrowth of the Center of eBusiness and Advanced Information Technology (eBizITPA). The eMLC’s education and training programs are research based, industry validated and taught by industry experts. They are designed to bridge gaps in skill requirements and business units including sales, marketing and IT. Furthermore, they bridge emerging technologies, including Web and mobile, with best practices in applying strategy, creative and technology.
Ms. Von Birgelen’s work is based on over 25 years of demonstrated business experience in all business functions including planning, analysis, marketing and finance. von Birgelen has extensive knowledge and experience applying digital media and marketing technologies to support business growth. Her passion for producing innovative, results-oriented solutions is illustrated by her business accomplishments. von Birgelen has consulted with many regional and national clients, including: GE, Choice Hotels, Proctor & Gamble, Larson Text, Howard Industries, Seaway Manufacturing, Troyer Farms, Gannon University, Blair.com, Relishinc.com, Procurex, and Penn State Erie.
Let me know exact time you want me on the call.
Please let me know if you have any questions. My cell is 814-881-4834
Best, Cathy
1. Title and brief summary of the topic
Keeping Pace with Marketing in the Digital Age
Cathy von Birgelen, Director
eMarketing Learning Center @ eBizITPA
¨ Ninety-five percent of business-to-business buyers go online and use search engines during the purchasing process
¨ Ninety-two percent of adults regularly go online when considering a purchase
¨ Eighty percent of Internet users in America shop online
¨ Thirty-two percent of online visitors go to social media sites
Today’s businesses are beginning to realize that they are limited in their use of e-marketing techniques that are becoming so vital especially in today’s highly competitive global market.
The online industry continues to grow at a rapid pace and unless marketers are actively engaging in e-marketing and staying in touch with the emerging technologies and evolving strategies, they will continue to fall further and further behind.
Cathy will provide insight on the powerful impact the internet has had on business and the economy. Helping you understand the importance of e-marketing and how it works in the marketing mix. She will also address the growing need for business marketers who possess the knowledge and capabilities to effectively apply new media marketing for business success and how to acquire those skills.
Cathy von Birgelen
Director of the eMLC
814-898-6547
Catherine von Birgelen
Director
eMarketing Learning Center @ eBizITPA
Knowledge Park
5340 Fryling Road Suite 201
Erie, PA 16510
814-898-6547 O (What does V stand for?)
814-898-6534 F
814-881-4834 M
Cathy.vonbirgelen@ebizitpa.org
http://www.emarketinglearningcenter.org/
Contact Cathy on LinkedIn
Catherine von Birgelen is the director of the eMarketing Learning Center @ eBizITPA (eMLC) and facilitator of the eMarketing Special Interest Group in NWPA. Ms. von Birgelen trains and provides strategic guidance and mentoring to businesses. In this capacity, she partners with business groups, universities and economic development agencies to help businesses learn how to use the online channel for business growth and sustainable advantage.
The eMLC is an outgrowth of the Center of eBusiness and Advanced Information Technology (eBizITPA). The eMLC’s education and training programs are research based, industry validated and taught by industry experts. They are designed to bridge gaps in skill requirements and business units including sales, marketing and IT. Furthermore, they bridge emerging technologies, including Web and mobile, with best practices in applying strategy, creative and technology.
Ms. Von Birgelen’s work is based on over 25 years of demonstrated business experience in all business functions including planning, analysis, marketing and finance. von Birgelen has extensive knowledge and experience applying digital media and marketing technologies to support business growth. Her passion for producing innovative, results-oriented solutions is illustrated by her business accomplishments. von Birgelen has consulted with many regional and national clients, including: GE, Choice Hotels, Proctor & Gamble, Larson Text, Howard Industries, Seaway Manufacturing, Troyer Farms, Gannon University, Blair.com, Relishinc.com, Procurex, and Penn State Erie.
Let me know exact time you want me on the call.
Please let me know if you have any questions. My cell is 814-881-4834
Best, Cathy
1. Title and brief summary of the topic
Keeping Pace with Marketing in the Digital Age
Cathy von Birgelen, Director
eMarketing Learning Center @ eBizITPA
¨ Ninety-five percent of business-to-business buyers go online and use search engines during the purchasing process
¨ Ninety-two percent of adults regularly go online when considering a purchase
¨ Eighty percent of Internet users in America shop online
¨ Thirty-two percent of online visitors go to social media sites
Today’s businesses are beginning to realize that they are limited in their use of e-marketing techniques that are becoming so vital especially in today’s highly competitive global market.
The online industry continues to grow at a rapid pace and unless marketers are actively engaging in e-marketing and staying in touch with the emerging technologies and evolving strategies, they will continue to fall further and further behind.
Cathy will provide insight on the powerful impact the internet has had on business and the economy. Helping you understand the importance of e-marketing and how it works in the marketing mix. She will also address the growing need for business marketers who possess the knowledge and capabilities to effectively apply new media marketing for business success and how to acquire those skills.
Cathy von Birgelen
Director of the eMLC
814-898-6547
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