Show notes for Empress of Biz, Thursday, 7-23-09, Listen live or archived at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/80050
http://www.talkshoe.com/talkshoe/web/tscmd/tc/80050
Catherine von Birgelen
Director
eMarketing Learning Center @ eBizITPA
Knowledge Park
5340 Fryling Road Suite 201
Erie, PA 16510
814-898-6547 O (What does V stand for?)
814-898-6534 F
814-881-4834 M
Cathy.vonbirgelen@ebizitpa.org
http://www.emarketinglearningcenter.org/
Contact Cathy on LinkedIn
Catherine von Birgelen is the director of the eMarketing Learning Center @ eBizITPA (eMLC) and facilitator of the eMarketing Special Interest Group in NWPA. Ms. von Birgelen trains and provides strategic guidance and mentoring to businesses. In this capacity, she partners with business groups, universities and economic development agencies to help businesses learn how to use the online channel for business growth and sustainable advantage.
The eMLC is an outgrowth of the Center of eBusiness and Advanced Information Technology (eBizITPA). The eMLC’s education and training programs are research based, industry validated and taught by industry experts. They are designed to bridge gaps in skill requirements and business units including sales, marketing and IT. Furthermore, they bridge emerging technologies, including Web and mobile, with best practices in applying strategy, creative and technology.
Ms. Von Birgelen’s work is based on over 25 years of demonstrated business experience in all business functions including planning, analysis, marketing and finance. von Birgelen has extensive knowledge and experience applying digital media and marketing technologies to support business growth. Her passion for producing innovative, results-oriented solutions is illustrated by her business accomplishments. von Birgelen has consulted with many regional and national clients, including: GE, Choice Hotels, Proctor & Gamble, Larson Text, Howard Industries, Seaway Manufacturing, Troyer Farms, Gannon University, Blair.com, Relishinc.com, Procurex, and Penn State Erie.
Let me know exact time you want me on the call.
Please let me know if you have any questions. My cell is 814-881-4834
Best, Cathy
1. Title and brief summary of the topic
Keeping Pace with Marketing in the Digital Age
Cathy von Birgelen, Director
eMarketing Learning Center @ eBizITPA
¨ Ninety-five percent of business-to-business buyers go online and use search engines during the purchasing process
¨ Ninety-two percent of adults regularly go online when considering a purchase
¨ Eighty percent of Internet users in America shop online
¨ Thirty-two percent of online visitors go to social media sites
Today’s businesses are beginning to realize that they are limited in their use of e-marketing techniques that are becoming so vital especially in today’s highly competitive global market.
The online industry continues to grow at a rapid pace and unless marketers are actively engaging in e-marketing and staying in touch with the emerging technologies and evolving strategies, they will continue to fall further and further behind.
Cathy will provide insight on the powerful impact the internet has had on business and the economy. Helping you understand the importance of e-marketing and how it works in the marketing mix. She will also address the growing need for business marketers who possess the knowledge and capabilities to effectively apply new media marketing for business success and how to acquire those skills.
Cathy von Birgelen
Director of the eMLC
814-898-6547
Catherine von Birgelen
Director
eMarketing Learning Center @ eBizITPA
Knowledge Park
5340 Fryling Road Suite 201
Erie, PA 16510
814-898-6547 O (What does V stand for?)
814-898-6534 F
814-881-4834 M
Cathy.vonbirgelen@ebizitpa.org
http://www.emarketinglearningcenter.org/
Contact Cathy on LinkedIn
Catherine von Birgelen is the director of the eMarketing Learning Center @ eBizITPA (eMLC) and facilitator of the eMarketing Special Interest Group in NWPA. Ms. von Birgelen trains and provides strategic guidance and mentoring to businesses. In this capacity, she partners with business groups, universities and economic development agencies to help businesses learn how to use the online channel for business growth and sustainable advantage.
The eMLC is an outgrowth of the Center of eBusiness and Advanced Information Technology (eBizITPA). The eMLC’s education and training programs are research based, industry validated and taught by industry experts. They are designed to bridge gaps in skill requirements and business units including sales, marketing and IT. Furthermore, they bridge emerging technologies, including Web and mobile, with best practices in applying strategy, creative and technology.
Ms. Von Birgelen’s work is based on over 25 years of demonstrated business experience in all business functions including planning, analysis, marketing and finance. von Birgelen has extensive knowledge and experience applying digital media and marketing technologies to support business growth. Her passion for producing innovative, results-oriented solutions is illustrated by her business accomplishments. von Birgelen has consulted with many regional and national clients, including: GE, Choice Hotels, Proctor & Gamble, Larson Text, Howard Industries, Seaway Manufacturing, Troyer Farms, Gannon University, Blair.com, Relishinc.com, Procurex, and Penn State Erie.
Let me know exact time you want me on the call.
Please let me know if you have any questions. My cell is 814-881-4834
Best, Cathy
1. Title and brief summary of the topic
Keeping Pace with Marketing in the Digital Age
Cathy von Birgelen, Director
eMarketing Learning Center @ eBizITPA
¨ Ninety-five percent of business-to-business buyers go online and use search engines during the purchasing process
¨ Ninety-two percent of adults regularly go online when considering a purchase
¨ Eighty percent of Internet users in America shop online
¨ Thirty-two percent of online visitors go to social media sites
Today’s businesses are beginning to realize that they are limited in their use of e-marketing techniques that are becoming so vital especially in today’s highly competitive global market.
The online industry continues to grow at a rapid pace and unless marketers are actively engaging in e-marketing and staying in touch with the emerging technologies and evolving strategies, they will continue to fall further and further behind.
Cathy will provide insight on the powerful impact the internet has had on business and the economy. Helping you understand the importance of e-marketing and how it works in the marketing mix. She will also address the growing need for business marketers who possess the knowledge and capabilities to effectively apply new media marketing for business success and how to acquire those skills.
Cathy von Birgelen
Director of the eMLC
814-898-6547
Catherine von Birgelen
Director
eMarketing Learning Center @ eBizITPA
Knowledge Park
5340 Fryling Road Suite 201
Erie, PA 16510
814-898-6547 O (What does V stand for?)
814-898-6534 F
814-881-4834 M
Cathy.vonbirgelen@ebizitpa.org
http://www.emarketinglearningcenter.org/
Contact Cathy on LinkedIn
Catherine von Birgelen is the director of the eMarketing Learning Center @ eBizITPA (eMLC) and facilitator of the eMarketing Special Interest Group in NWPA. Ms. von Birgelen trains and provides strategic guidance and mentoring to businesses. In this capacity, she partners with business groups, universities and economic development agencies to help businesses learn how to use the online channel for business growth and sustainable advantage.
The eMLC is an outgrowth of the Center of eBusiness and Advanced Information Technology (eBizITPA). The eMLC’s education and training programs are research based, industry validated and taught by industry experts. They are designed to bridge gaps in skill requirements and business units including sales, marketing and IT. Furthermore, they bridge emerging technologies, including Web and mobile, with best practices in applying strategy, creative and technology.
Ms. Von Birgelen’s work is based on over 25 years of demonstrated business experience in all business functions including planning, analysis, marketing and finance. von Birgelen has extensive knowledge and experience applying digital media and marketing technologies to support business growth. Her passion for producing innovative, results-oriented solutions is illustrated by her business accomplishments. von Birgelen has consulted with many regional and national clients, including: GE, Choice Hotels, Proctor & Gamble, Larson Text, Howard Industries, Seaway Manufacturing, Troyer Farms, Gannon University, Blair.com, Relishinc.com, Procurex, and Penn State Erie.
Let me know exact time you want me on the call.
Please let me know if you have any questions. My cell is 814-881-4834
Best, Cathy
1. Title and brief summary of the topic
Keeping Pace with Marketing in the Digital Age
Cathy von Birgelen, Director
eMarketing Learning Center @ eBizITPA
¨ Ninety-five percent of business-to-business buyers go online and use search engines during the purchasing process
¨ Ninety-two percent of adults regularly go online when considering a purchase
¨ Eighty percent of Internet users in America shop online
¨ Thirty-two percent of online visitors go to social media sites
Today’s businesses are beginning to realize that they are limited in their use of e-marketing techniques that are becoming so vital especially in today’s highly competitive global market.
The online industry continues to grow at a rapid pace and unless marketers are actively engaging in e-marketing and staying in touch with the emerging technologies and evolving strategies, they will continue to fall further and further behind.
Cathy will provide insight on the powerful impact the internet has had on business and the economy. Helping you understand the importance of e-marketing and how it works in the marketing mix. She will also address the growing need for business marketers who possess the knowledge and capabilities to effectively apply new media marketing for business success and how to acquire those skills.
Cathy von Birgelen
Director of the eMLC
814-898-6547
Catherine von Birgelen
Director
eMarketing Learning Center @ eBizITPA
Knowledge Park
5340 Fryling Road Suite 201
Erie, PA 16510
814-898-6547 O (What does V stand for?)
814-898-6534 F
814-881-4834 M
Cathy.vonbirgelen@ebizitpa.org
http://www.emarketinglearningcenter.org/
Contact Cathy on LinkedIn
Catherine von Birgelen is the director of the eMarketing Learning Center @ eBizITPA (eMLC) and facilitator of the eMarketing Special Interest Group in NWPA. Ms. von Birgelen trains and provides strategic guidance and mentoring to businesses. In this capacity, she partners with business groups, universities and economic development agencies to help businesses learn how to use the online channel for business growth and sustainable advantage.
The eMLC is an outgrowth of the Center of eBusiness and Advanced Information Technology (eBizITPA). The eMLC’s education and training programs are research based, industry validated and taught by industry experts. They are designed to bridge gaps in skill requirements and business units including sales, marketing and IT. Furthermore, they bridge emerging technologies, including Web and mobile, with best practices in applying strategy, creative and technology.
Ms. Von Birgelen’s work is based on over 25 years of demonstrated business experience in all business functions including planning, analysis, marketing and finance. von Birgelen has extensive knowledge and experience applying digital media and marketing technologies to support business growth. Her passion for producing innovative, results-oriented solutions is illustrated by her business accomplishments. von Birgelen has consulted with many regional and national clients, including: GE, Choice Hotels, Proctor & Gamble, Larson Text, Howard Industries, Seaway Manufacturing, Troyer Farms, Gannon University, Blair.com, Relishinc.com, Procurex, and Penn State Erie.
Let me know exact time you want me on the call.
Please let me know if you have any questions. My cell is 814-881-4834
Best, Cathy
1. Title and brief summary of the topic
Keeping Pace with Marketing in the Digital Age
Cathy von Birgelen, Director
eMarketing Learning Center @ eBizITPA
¨ Ninety-five percent of business-to-business buyers go online and use search engines during the purchasing process
¨ Ninety-two percent of adults regularly go online when considering a purchase
¨ Eighty percent of Internet users in America shop online
¨ Thirty-two percent of online visitors go to social media sites
Today’s businesses are beginning to realize that they are limited in their use of e-marketing techniques that are becoming so vital especially in today’s highly competitive global market.
The online industry continues to grow at a rapid pace and unless marketers are actively engaging in e-marketing and staying in touch with the emerging technologies and evolving strategies, they will continue to fall further and further behind.
Cathy will provide insight on the powerful impact the internet has had on business and the economy. Helping you understand the importance of e-marketing and how it works in the marketing mix. She will also address the growing need for business marketers who possess the knowledge and capabilities to effectively apply new media marketing for business success and how to acquire those skills.
Cathy von Birgelen
Director of the eMLC
814-898-6547
