- Saturday biz Tip #2: Are you thinking of starting or expanding your business? Then you MUSTknow your potential customer, where she is, income , age, etc. This information is called Demographics. Below is an overview of where you can find the stat's on your potential customer. This info is FREE...and Reliable and extremely helpful.
Information is from the SBA.gov site...check it out..a good resource. www.sba.gov
Demographics are the characteristics of a human population. This information is often used by small business owners to conduct research into where opportunities exist within their market and in developing appropriate business and marketing strategies to target customers. Use the statistical resources below to help you find out more about the U.S. population and uncover information that can be used in your business research efforts.
American FactFinder
Provides access to a wealth of population, housing, economic and geographic data from the U.S. Census Bureau.
State and County Quick Facts
Provides frequently requested Census Bureau information at the national, state, county and city levels.
Current Population Statistics
Shares information gathered in a monthly survey of about 50,000 households conducted by the Bureau of the Census for the Bureau of Labor Statistics (BLS).
Labor Demographics
Makes data that has been collected by BLS available for specific demographic categories including sex, age, race and ethnic origin.
Social Security Fact Sheets for Demographic Groups
Offers fact sheets for all demographic groups including women and young people.
U.S. Census Bureau Quick Facts
Gives access to facts about people, business and geographyThis is a great use of your tax dollars..information that you can use to answer to your marketing questions!
Saturday, May 11, 2013
Empress of Biz, Biz Tips DEMOGRAPHICS... Whose your custOmer...FREE INFO
Demographics...The Who, What, Where, What, When & How of your Market. You can have the best product/service in the world...but if there is NOT ENOUGH CUSTOMERS to buy your product at the RIGHT PRICE you will go broke. Below is information on FREE information you can use to start answering the 5 W's & H of your market. Best example of your tax dollars at work!
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