Saturday, May 11, 2013

Empress of Biz, Biz Tips DEMOGRAPHICS... Whose your custOmer...FREE INFO

Demographics...The Who, What,  Where, What,  When & How of your Market.  You can have the best product/service in the world...but if there is NOT ENOUGH CUSTOMERS to buy your product at the RIGHT PRICE you  will go broke.  Below is information on FREE information you can use to start answering the 5 W's & H of your market.  Best example of your tax dollars at work!


  1. Saturday biz Tip #2: Are you thinking of starting or expanding your business?  Then you MUSTknow your potential customer, where she is, income , age, etc. This information is called Demographics. Below is an overview of where you can find the stat's on your potential customer. This info is FREE...and Reliable and extremely helpful.
    Information is from the SBA.gov site...check it out..a good resource.  www.sba.gov

    Demographics are the characteristics of a human population. This information is often used by small business owners to conduct research into where opportunities exist within their market and in developing appropriate business and marketing strategies to target customers. Use the statistical resources below to help you find out more about the U.S. population and uncover information that can be used in your business research efforts.

    American FactFinder
    Provides access to a wealth of population, housing, economic and geographic data from the U.S. Census Bureau.
    State and County Quick Facts
    Provides frequently requested Census Bureau information at the national, state, county and city levels.
    Current Population Statistics
    Shares information gathered in a monthly survey of about 50,000 households conducted by the Bureau of the Census for the Bureau of Labor Statistics (BLS).
    Labor Demographics
    Makes data that has been collected by BLS available for specific demographic categories including sex, age, race and ethnic origin.
    Social Security Fact Sheets for Demographic Groups
    Offers fact sheets for all demographic groups including women and young people.
    U.S. Census Bureau Quick Facts
    Gives access to facts about people, business and geography

    This is a great use of your tax dollars..information that you can use to answer to your marketing questions!

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