Monday biz tip: Doing good & promoting your business

Monday Biz Tip:  What  are you doing to make sure people think of you and buy from during the holidays?  One thing you can do is pick a non-profit group you like and believe in,  and  ask your customers for support.  To make your effort "payoff" for the charity and promote good will for your business I suggest the following:

1.   Contact the organization you have chosen and find out their guidelines and what they need during this holiday season.
2. Make sure you have info about the group, so your customers or clients can see who you are supporting.
3.  Pick an item in your store that you have a good profit  margin and build a special around that item.  For instance..buy a coffee for $1.99  and a quarter goes to the charity.
4.  Keep a running total for people to see.
5.  Use  social media to promote your drive.
6.  Tweet your total everyday.
7.  Send out Press release to local newspapers..give them a call ask for their support.
8.  Besides your customers, get your employees, friends and vendors involved. People like to be part of something good and helpful
9.  How about a contest?  The one who brings  in the most money gets a paid day off.
10.  Most of all when you concentrate on doing good...and it will come back to you. .
Much luck with your campaign..make something good happen today.



 

PS.  My charity of choice is UMCOR.  www.umcor.org.  I like them for several reasons. One every dollar you give goes directly to relief.  the United Methodist church provides the overhead.  No high overhead..that impresses me.  Second:  They are often one of the first on the ground.  Third:  They are able to mobilize their congregations quickly to supplywhat is needed. 
Go to their website and check them out.  Have a great week and do something good for your business and others.