1. Contact the organization you have chosen and find out their guidelines and what they need during this holiday season.
2. Make sure you have info about the group, so your customers or clients can see who you are supporting.
3. Pick an item in your store that you have a good profit margin and build a special around that item. For instance..buy a coffee for $1.99 and a quarter goes to the charity.
4. Keep a running total for people to see.
5. Use social media to promote your drive.
6. Tweet your total everyday.
7. Send out Press release to local newspapers..give them a call ask for their support.
8. Besides your customers, get your employees, friends and vendors involved. People like to be part of something good and helpful
9. How about a contest? The one who brings in the most money gets a paid day off.
10. Most of all when you concentrate on doing good...and it will come back to you. .
Much luck with your campaign..make something good happen today.
Go to their website and check them out. Have a great week and do something good for your business and others.